CVB Board of Directors

Description

Mission Statement

The mission of the Coeur d’Alene Visitor Bureau (CVB), the tourism marketing arm of the Coeur d’Alene Chamber of Commerce, is to bring more visitors to the Coeur d’Alene area; to encourage repeat visits by those who have been here before; to extend the stays of visitors; and to connect those visitors with CVB members.

About Us

The CVB is the official tourism marketing organization for the Coeur d'Alene area. The CVB formed in 1999 as a division of the Coeur d'Alene Area Chamber of Commerce.
CVB finances are independent of the overall Chamber budget. Funding is derived from: Membership dues, Idaho Travel Council funds (marketing dollars only),
co-op match dollars and fundraising activities. The CVB has an approximate annual marketing budget totaling $500,000 which includes ITC grant dollars and cash match from industry partners.

2011 Goals

• Implement the 2010 – 2011 ITC grant as the core of our tourism marketing program.
• Use our web site as our primary fulfillment source and use all our promotional programs to drive visitors to that site.
• Ensure that our web site links easily with member businesses to encourage visitors to make bookings with our members.
• Explore creating forums or other electronic venues at which potential visitors could find more personal and anecdotal information about Coeur d’Alene and our members.
• Continue to measure the success of our efforts by tracking:
  • Bed Tax Collections
  • Traffic to and from our web site
  • CVB member participation in our programs
• Create a “Back of the House” information sharing forum in which members can share and keep current about upcoming conventions and tournaments, seasonal opening and closing dates, special promotions being done by members.
• Drive traffic to the Chamber’s Visitor Center and better utilize it and the Huetter Center to promote CVB members.
• Help support non profit organizations whose events and activities are an important part of our tourism product.
• Consider creating a marketing fund to assist in the creation of new events that would bring visitors during the shoulder seasons.
• Improve links on our web site for travel writers as part of our ongoing public relations program.
• Explore the creation of a video on our community as a future fulfillment and sales tool.
• Continue to build our e-mail database as a key resource for reaching potential visitors.
• Continue to utilize the message “YOUR LAKESIDE PLAYGROUND” to strengthen a consistent brand identity for Coeur d’Alene.

CVB Board Members

        John Little, Chair, Outback Steakhouse   
        Robert Bostwick, Coeur d'Alene Casino/Resort Hotel
        Tami Crawford, Holiday Inn Express Hotel & Suites, Hayden
        Nancy DiGiammarco, Silverwood Theme Park
        Steve Gibbs, The Art Spirit Gallery
        Peter Grubb, ROW Adventures
        J.J. Jaeger, Coeur d'Alene Resort
        Cathi Jerome, Silver Mountain Resort

Membership Rates

CVB membership is open to any business that is a Coeur d'Alene Chamber of Commerce member. Membership Rates vary and are available for lodging properties, restaurants, attractions and retail businesses. Contact katherine Coppock @ 208-415-0114